Empowering People
& Revitalizing the Community

Business Byte: 4 Tips on Marketing During the COVID-19 Crisis

Posted on 8/31/2020 by Ray Lamboy

In this month’s Business Byte Kat Harrison, LBSC Program Manager shares 4 Tips for Marketing one's Small Business amidst the COVID-19 crisis.

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A Moment with our WBA Graduate- Kenise Hunter

Posted on 8/28/2020 by EDTP Coordinator in LAEDA News

Kenise Hunter is the owner of Grayter Talent Solutions, which is a talent acquisition firm. She is also a graduate of LAEDA’s Women's Business Academy. We had a chance to sit down with Kenise Hunter to ask about her experience with entrepreneurship and LAEDA WBC's training program.

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After the Curve Session 3: Engaging Clients & Staying "Top of Mind" in an Era of COVID-19

Posted on 8/20/2020 by EDTP Coordinator in LAEDA News

Camden, NJ- On July 29, 2020, small business owners who wanted to not only learn strategies to effectively stay in touch with their clients while being closed but also how to plan to reopen the business came together virtually for the third session of the LAEDA WBC's After the Curve series. This session titled " Engaging Clients & Staying ‘Top of Mind’" allowed small business owners to discuss and learn the trends happening in the digital marketing landscape. Topics included understanding the psychological process all potential customers go through, branding and positioning the business during the pandemic, creating an experience at each step of the buyer's journey, and the importance of list building and steps to do it successfully, and more.

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