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International Trade Workshops to Educate Small N.J. Businesses on Going Global

Posted on 12/17/2013 by EDTP Coordinator in Small Business Planning

Small businesses will learn how to engage in international trade during a series of four workshops beginning Dec. 17 and presented by the New Jersey Small Business Development Centers.

The NJSBDC's Trade Specialty Practice will deliver the morning workshops in Newark Dec. 17- 20, and companies will learn about exporting, importing, expanding into international markets, international payments and international risk. 
Roger S. Cohen, lead international trade consultant for the NJSBDC, is the instructor for workshops, which he said "will help companies and individuals establish and grow their global business, and position themselves for success through international trade. Expanding a company's international reach can also help prepare it for disruptions and disasters in domestic markets." 
Cohen pointed out that 95 percent of the world's customers are outside of the U.S., and international markets comprise 80 percent of the world's purchasing power. 
The $50-per-class tuition has been waived and while participants are encouraged to take all four workshops, they may register for individual classes. All workshops will be held at 1 Washington Park in Newark. Topics include licensing, international finance, the various types of trade transactions and the differences between representatives, agents and distributors. One session will delve into the basics of how to buy, sell, deliver, calculate prices, get paid, transfer and limit risk and insure receivables from overseas. Another workshop will use images and photos to look at how the branding of identical products varies from country to country.
More information is available at njsbdc.com or by contacting Shy Hopkins by phone at (973) 353-1414 or via email at shopkins@njsbdc.com. Cohen is president of Cohen International, which has helped clients develop a wide range of international business, from fine art to machinery. He has a master's degree in international business from the University of Tokyo, is a member of the New Jersey District Export Council of the U.S. Department of Commerce, and is a founding member of the European-American Chamber of Commerce in New Jersey.