(1) LAEDA: Entrepreneurship is a very challenging path to take with many different possible directions. What made you decide to become an entrepreneur?

Watching my mother always working hard and doing several different jobs as an entrepreneur really got me interested in setting up this type of lifestyle for me. Especially because doing tasks at my own pace is valuable for me. I always knew I could do better, and also appreciating others and opportunities really led me to continue onto the path of the life of an entrepreneur.

Thank you Karen Cooper. 

(2) LAEDA: Why did you choose your industry?

I chose the beauty industry because I always had a desire to build self-confidence for others and inspire others with my experiences and observations as I was building a life for myself. In addition, helping women to see their true potential by enlightening the fire they already have in themselves, through make-up, hair, and accessories is how I am changing their world, and really building that safe outlet for women to destress and achieve their highest level of Self.

(3) LAEDA: Tell me about your experience while attending EDTP. What have the major takeaways been from the program? Have you had any “Ah-ha!” moments? How did the program help you?

Show up every day for the classes or you will miss something important. Each class is really resourceful and helpful, which are the major takeaways from the program.

An “Ah-ha” moment for me was to learn that in order to get money for my business, I had to fix my personal credit- this was the missing link. I needed to get onto the right track and align my business in the most professional and effective way.

The program helped me keep all the information and resources, we learned in classes and with our business counselors, all in one place so I can always use that as a reference. Moreover, the program put me in a better position in my business, being a part of different programs and being invited to different events in addition to always having a mentor by my side to help with my business and overall entrepreneurial journey really helped me to continuously walk down the path of my entrepreneurial journey successfully and meeting my goals.

Everything I asked for LAEDA they always followed up on and even over delivered!

(4) LAEDA: Tell me about your journey on the road to business start-up. What have been some of the challenges, successes, failures, etc.?

Challenge- One of the most essential challenges I faced was that of my trademark. I thought that if you use a website it comes with EIN, but it does not. However, I did not give up. I researched this and got my trademark and grew it to its potential today!

Success- Is what you make it. Helping your community and making a difference, creating my legacy and following my purpose is what I do on a daily basis, no matter who I am speaking with or where I go.

Failure- One of the most significant failures that I faced was making bad investments and losing money fast; especially due to false advertisement. I learned that making money is a lot harder, and losing it takes seconds. Also, doing your research and really taking the time to see which opportunities or investments are right for you will help you to not make poor investment decisions.

Failure is only a failure when you fall and do not get up. As business owners we are solution based. That means we'd rather fix the problem(s) and come up with a solution(s) to fix the problem(s) than avoid the problem(s). Reaching out to communities, clients and counselors are vital, and research and development is real!

(5) LAEDA: Could you tell me a little about where your business is today?

Currently my business is getting ready to do a launch on our glue less wig line, which saves you time while still looking flawless. We have created royalty and referral programs and are doing monthly giveaways.

My target audience is not everyone! Every 90 days you need to see if this is your target audience, and if you find out it is not then you discover it again, and build on from there. You must always continue to invest in personal and professional growth. How can you do this? By taking classes, going to events, building your support system by networking, and by being your brand out in the world. Confidence is important, therefore, standing on your brand and having it flow out by building trust, authority and credibility is vital for your business and successful entrepreneurial journey. Remember people buy you before they buy the brand!

I want to personally thank Candace Holyfield @sixfigurespachick for creating the spa boss tribe and my cousin Christal Smith @luxuryelitewellness for introducing me to greater- love you both!" 

(6) LAEDA: Do you have any advice for future (or existing) entrepreneurs?

• If you have not taken a class with LAEDA, definitely sign up.
• Get into your community and tell people what you are doing and not just to your family and friends. You want to branch out and not be the best kept secret in town.
• Get into mentorship so you can learn and grow with other entrepreneurs and learn from their experiences, growth, successes, failures, challenges and much more.
• Always keep building upon your personal and professional growth because gaining knowledge and growing never stops.
• Making connections and building relationships are crucial in the business world.
• Go out further and do the research and never give up. Figure out what works for you and do your accounting to figure out how you can get to where you need to go every day, weekly, monthly and even yearly.
• Have a full understanding of what you are doing and trying to do.
• Go to where you get the sales, the clients, the business. Keep growing and reevaluating because you will not know when you need to do this, unless you keep on evaluating and building your growth from there moving forward.

More About Tylania Cooper:

Tylania is a licensed cosmetologist from New Jersey who is also a color specialist, wig construction master, and cranial prosthesis specialist. In addition, she is a serial entrepreneur that advocates for women and mental health. She uses the famous words to build upon her brand that Eric Thomas wrote: “I can, I will and I must!”

More About We Luv That LLC:

A 24/7 e-commerce store that stands apart from our competitors by using 100% all natural ingredients, providing exceptional customer service, relatable stories of personal experience, educating our customers on hair confidence and hair care for free all while providing Top Quality Products.

We empower young girls and women to break their silence on mental health, feminine hygiene, and self-confidence.

To find out and or to learn more please visit us on our website at www.weluvvthat.com.

Where Tylania Cooper can be reached:

Facebook Tylania Cooper
Instagram @land_of_lania
Business Instagram @weluvthat
Nonprofit Instagram @weluvthatkares
Tiktok @weluvthatr
Email info@weluvvthat.com
Email weluvthatkares@gmail.com

About the Entrepreneurial Development Training Program (EDTP):

The Entrepreneurial Development Training Program (EDTP) is a free, nine-week business skills training course offered in Camden, NJ in the Spring and Fall each year. Qualified entrepreneurs receive 72+ hours of training from industry professionals, business planning, and continued technical assistance. Apply online at www.LAEDA.com.