Unit 3 of the Quick Start Series continues the conversation around creating a business plan.  We will continuing covering the business plan -Creating a Plan of Action- Business Plan II. ...

Unit 4 of the Quick Start Series is focused on understanding your customer and how your product or services meets their needs. Are your marketing efforts communicating your message to...

Unit 5 of the Quick Start Series focuses on the role personal credit plays in starting and growing a business.  Having good credit can mean the difference between success or...

The pathway from “creating for fun” to “creating for business” is anything but straightforward, but LAEDA is here to help you navigate the swerves and curves. One part of the...

Unit 2 is all about identifying who your best customers are and how to reach them so they buy from you instead of your competition. Don’t worry if you haven’t...

A sales channel is the manner by which a business sells (exchange of money) its product or service to the customer. In Session Three, we review the sales channels that...