The pathway from “creating for fun” to “creating for business” is anything but straightforward, but LAEDA is here to help you navigate the swerves and curves. One part of the journey is transitioning from designing & creating for friends to producing for customers beyond your inner circle.      - Do you have a product...

Unit 2 is all about identifying who your best customers are and how to reach them so they buy from you instead of your competition. Don’t worry if you haven’t had any sales yet. In this session, we’ll learn about    - Identifying your target customer and why this is so important     -Where...

A sales channel is the manner by which a business sells (exchange of money) its product or service to the customer. In Session Three, we review the sales channels that work best for businesses transitioning from a few, scattered sales to more frequent sales of regularly higher quantities. These channels are public market vending and...

Whether it's seen as an opportunity or a problem, money is needed by all businesses to run. As a business owner, you need to know how to use money in ways that help you and not hurt you. In Session 4, we will cover      -Simple budgeting to help you maximize saving and manage...

Committing to keeping accurate records of all sales and expenses is the foundation for ensuring your business’ future success. Written transactions serve as a documented history of your business’ daily performance. Moreover, these records are then combined at key moments of each year to present an overall picture of your business’ financial health. This session...