The LAEDA Quick Start Series is a 5-part series that provides a great opportunity for individuals who wish to learn how to start a business and for more experienced business owners wishing to learn best practices in operating a business. Topics included in the series: Writing a Business Plan, Marketing Your Business and Credit Management....
Unit 4 of the Quick Start Series is focused on understanding your customer and how your product or services meets their needs. Are your marketing efforts communicating your message to your customers? Are you even fishing in the right pond? Marketing Your Business takes you through the basics of marketing, developing a marketing message and...
Having good credit can mean the difference between success or failure for a business. Without it you can’t sign a lease, get terms with your suppliers and of course get a loan. During this seminar you'll learn: - how your FICO score is calculated - what “events” affect your credit - strategies you can use...
Unit 5 of the Quick Start Series focuses on the role personal credit plays in starting and growing a business. Having good credit can mean the difference between success or failure for a business. Without it you can’t sign a lease, get terms with your suppliers and of course get a loan. During this seminar...
The pathway from “creating for fun” to “creating for business” is anything but straightforward, but LAEDA is here to help you navigate the swerves and curves. One part of the journey is transitioning from designing & creating for friends to producing for customers beyond your inner circle. - Do you have a product...
Unit 2 is all about identifying who your best customers are and how to reach them so they buy from you instead of your competition. Don’t worry if you haven’t had any sales yet. In this session, we’ll learn about - Identifying your target customer and why this is so important -...
A sales channel is the manner by which a business sells (exchange of money) its product or service to the customer. In Session Three, we review the sales channels that work best for businesses transitioning from a few, scattered sales to more frequent sales of regularly higher quantities. These channels are public market vending and...
Whether it's seen as an opportunity or a problem, money is needed by all businesses to run. As a business owner, you need to know how to use money in ways that help you and not hurt you. In Session 4, we will cover - Simple budgeting to help you maximize saving and...
Committing to keeping accurate records of all sales and expenses is the foundation for ensuring your business’ future success. Written transactions serve as a documented history of your business’ daily performance. Moreover, these records are then combined at key moments of each year to present an overall picture of your business’ financial health. This session...
LAEDA's Intro to Entrepreneurship is for individuals who are in the idea stage in their entrepreneurial journey. This jam-packed workshop provides a realistic discussion of the entrepreneurship journey and key factors to consider before getting started. Once you know your starting point, you will learn providing practical and doable strategies for getting started. This course...
