LAEDA

A strong brand helps people recognize your business, build trust, and remember you when they’re ready to buy. This workshop covers the essentials of creating a clear, consistent brand across print and digital platforms. Participants will learn what branding is and why it matters, then explore key elements like brand message, colors, logos, and taglines....

Join Nicole O’Hara, intellectual property and contracts attorney and partner at Pierson Ferdinand LLP for a session on the legal basics small business owners, startups, and creatives should understand early on. Nicole will walk through trademarks, copyright, and patents, and explain what they actually mean in practice. She’ll also cover ownership of logos and websites,...