Session Two is all about identifying who your best customers are and how to reach them so they buy from you instead of your competition. Don’t worry if you haven’t had any sales yet. In this session, we’ll learn about

• Identifying your target customer and why this is so important
• Where and how to find this target customer
• Why it’s important to know that advertising and promotion are NOT the same as marketing
• How customers are not only a source of income but of information as well