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Week of Events
Turning Your Hobby Into a Business – Unit I – Product Development & the Production Process
The pathway from “creating for fun” to “creating for business” is anything but straightforward, but LAEDA is here to help you navigate the swerves and curves. One part of the journey is transitioning from designing & creating for friends to producing for customers beyond your inner circle. - Do you have a product...
Turning Your Hobby Into a Business – Unit II – Understanding the Power of Marketing
Unit 2 is all about identifying who your best customers are and how to reach them so they buy from you instead of your competition. Don’t worry if you haven’t had any sales yet. In this session, we’ll learn about - Identifying your target customer and why this is so important -...
Turning Your Hobby Into a Business – Unit III – Sales Channels for the Side Hustle Business
A sales channel is the manner by which a business sells (exchange of money) its product or service to the customer. In Session Three, we review the sales channels that work best for businesses transitioning from a few, scattered sales to more frequent sales of regularly higher quantities. These channels are public market vending and...