Intellectual Property: Patenting and Trademarking
2026-05-28 18:00 - 20:30 (America/New_York) | Virtual Online
Intellectual Property as Assets
Whether you are a self-published author protecting your manuscripts, content creator, a beauty or wellness professional building a signature brand, or a food service provider developing original recipes, packaging, or catering, intellectual property matters to you. We will walk through the fundamentals of patents, trademarks, copyrights, and trade secrets as they apply to service-based and creative businesses. You will learn practical steps you can take right now to safeguard your assets.
Your Website, Marketing, and Your Customers: What the Law Expects
If your business has a website – whether you use it to book appointments, sell products, accept payments, share your portfolio, or simply tell people who you are – there are important legal requirements you should know about. We will discuss privacy policies, terms of use, online marketing, accessibility considerations, and what it means to collect customer information online. This portion of the webinar will give you a clear picture of your responsibilities to the consumers who visit your site, so you can build trust and stay compliant.
Artificial Intelligence: Opportunities and Risks for Your Business
AI tools are increasingly accessible to and useful for small businesses, including content generators that can help draft marketing copy to scheduling assistants and customer service chatbots. But AI also raises important questions for entrepreneurs and creators, in terms of protecting AI-generated content, protecting your work from scraping, other AI tools, and minimizing risks to your business when using AI and service-providers.

Presenters: Nicole O’Hara and Tom Vincent
Nicole O’Hara is an intellectual property and contracts attorney at Pierson Ferdinand LLP. Before law school, she earned a B.S. in Biochemistry from Rutgers University in New Brunswick and worked in HR for a short time. Upon graduating from Rutgers Law School in Camden, Nicole got her start in IP evaluating patentability at UMDNJ’s Office of Technology Transfer – searching patent databases, drafting and prosecuting applications, and analyzing patentability and marketability, before working at Saul Ewing and Archer Greiner and a few other firms in NJ and PA. Now, Nicole helps clients create business deals, revenue streams, and entire enterprises from the strong foundation afforded by their intellectual property. Her clients are innovators and entrepreneurs, and her job is translating their ideas into legally protected, commercially viable assets—building IP portfolios, negotiating transactions, facilitating the safe and legal use of software, technology, and AI, and advising on IP protection, technology, privacy, and cybersecurity.

Tom Vincent is a Partner at Pierson Ferdinand LLP, who works with clients to transform cybersecurity and privacy from technical issues to questions of identity, autonomy, and trust. Drawing on over twenty years in banking and regulatory leadership, Tom works to bridge the gap between the complex systems that move information and the human lives they impact and are designed to protect. Previously, Tom held senior executive roles as a Chief Compliance Officer, BSA/AML Compliance Officer, HIPAA Compliance Officer, and Corporate Secretary, leading enterprise-wide governance, privacy, and anti-money laundering programs across banking, investment advisory, and broker-dealer operations – earning a reputation for transforming compliance into a strategic advantage. Today, Tom Counsels financial institutions, technology startups, and healthcare organizations on cybersecurity, data privacy, and corporate governance. A Certified Information Systems Security Professional (CISSP), Certified Regulatory Compliance Manager (CRCM), and Certified Information Privacy Professional/United States (CIPP/US), he helps organizations move from rule-following to responsibility-taking while preserving their corporate identity.

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Virtual Series: DreamBuilder Small Business Cohort: Unit 6-Legal, Taxes, and Insurance
2026-06-02 18:00 - 20:00 | Virtual Online
Course Overview:
Ready to start and/ or grow your business? Now is the time! Join our 7-week DreamBuilder cohort for an interactive, in-depth series of workshops covering a wide range of topics. During the cohort, participants will develop a fully functional business plan, all guided by an expert business consultant! Presented by LAEDA WBC and Lucero Consulting Group.
Those who attend 5 out of 7 sessions will be eligible for a certificate and one on one business counseling.

Register Today!

In Person: Turning Your Hobby Into a Business Series Unit 2-Understanding the Power of Marketing
2026-06-04 18:00 - 20:30 | LAEDA Training Center, 433 Market Street, Camden, NJ, 08102, United States
Session Two is all about identifying who your best customers are and how to reach them so they buy from you instead of your competition. Don’t worry if you
haven’t had any sales yet. In this session, we’ll learn about

• Identifying your target customer and why this is so important
• Where and how to find this target customer
• Why it’s important to know that advertising and promotion are NOT the same as marketing
• How customers are not only a source of income but of information as well

Remaining sessions in our multi-session course.

Unit 3- Sales Channels for the Side Hustle Business

Unit 4- Money, Banking & Credit
Unit 5- Business Administration & Bookkeeping
Unit 6- Pitch Competition & Last Day

We recommend that you attend all 6 seminars in the series to gain the most benefit. Those who attend at least 4 out of 6 seminars will receive a Certificate of

Completion and be eligible for a group business counseling in week 6, which will lead to opportunities for 1 on 1 counseling.

Register Today!

Virtual Series: DreamBuilder Small Business Cohort: Unit 7-Graduation and Next Steps
2026-06-09 18:00 - 20:00 | Virtual Online
Course Overview:
Ready to start and/ or grow your business? Now is the time! Join our 7-week DreamBuilder cohort for an interactive, in-depth series of workshops covering a wide range of topics. During the cohort, participants will develop a fully functional business plan, all guided by an expert business consultant! Presented by LAEDA WBC and Lucero Consulting Group.
Those who attend 5 out of 7 sessions will be eligible for a certificate and one on one business counseling.

In Person: Turning Your Hobby Into a Business Series Unit 3- Sales Channels for the Side Hustle Business
2026-06-11 18:00 - 20:30 | LAEDA Training Center, 433 Market Street, Camden, NJ, 08102, United States
A sales channel is the manner by which a business sells (exchange of money) its product or service to the customer. In Session Three, we review the sales channels
that work best for businesses transitioning from a few, scattered sales to more frequent sales of regularly higher quantities. These channels are public market
vending and selling online. We will cover what business owners need to know including but not limited to

• Evaluate a vending opportunity
• Build an ecommerce presences on a budget
• Overview of online sales platforms
• Determine the appropriate platform for the product
• Equipping yourself to be a professional vendor
• Preparing to be an online retailer

Remaining sessions in our multi-session course.

Unit 4- Money, Banking & Credit
Unit 5- Business Administration & Bookkeeping
Unit 6- Pitch Competition & Last Day

We recommend that you attend all 6 seminars in the series to gain the most benefit. Those who attend at least 4 out of 6 seminars will receive a Certificate of
Completion and be eligible for a group business counseling in week 6, which will lead to opportunities for 1 on 1 counseling.

Register Today!

Inside the Lender’s Mind: Credit, Cash Flow & Capital Access
2026-06-18 18:00 - 20:00 | LAEDA Training Center, 433 Market Street, Camden, NJ, 08102, United States
This workshop is designed to help established small business owners better understand how lenders evaluate loan applications and prepare to access capital.

Participants will learn:

Why personal credit plays a critical role in business financing
How lenders look at your finances
How underwriters assess cash flow

The session will also provide an overview of available loan products through Pursuit, equipping attendees with practical insights to position their businesses for funding.

Register Today!

In Person: Turning Your Hobby Into a Business Series Unit 4- Money, Banking & Credit
2026-06-18 18:00 - 20:30 | LAEDA Training Center, 433 Market Street, Camden, NJ, 08102, United States
Whether it’s seen as an opportunity or a problem, money is needed by all businesses to run. As a business owner, you need to know how to use money in ways that
help you and not hurt you. In Session 4, we will cover

• Simple budgeting to help you maximize saving and manage cash flow
• How and why to keep your personal spending separate from all business-related spending
• Why, as a small business, you want to plan to manage your money through a bank and how to choose the best one for your business
• The role credit plays in guaranteeing your business’ future growth and success

Remaining sessions in our multi-session course.

Unit 4- Money, Banking & Credit
Unit 5- Business Administration & Bookkeeping
Unit 6- Pitch Competition & Last Day

We recommend that you attend all 6 seminars in the series to gain the most benefit. Those who attend at least 4 out of 6 seminars will receive a
Certificate of Completion and be eligible for a group business counseling in week 6, which will lead to opportunities for 1 on 1 counseling.

Register Today!

In Person: Turning Your Hobby Into a Business Series Unit 5- Business Administration & Bookkeeping
2026-06-25 18:00 - 20:30 | LAEDA Training Center, 433 Market Street, Camden, NJ, 08102, United States
Committing to keeping accurate records of all sales and expenses is the foundation for ensuring your business’ future success. Written transactions serve
as a documented history of your business’ daily performance. Moreover, these records are then combined at key moments of each year to present an overall
picture of your business’ financial health. This session is about grounding you in these record-keeping practices and teaching you how to use your records
as a tool to make future decisions about your business. Examples of what we cover include: teaching.

• A simple system to record your transactions
• How to create basic financial statements that will help you understand the health of your business
• How to determine sales tax collection obligation
• How to include business’ income & expenses on your tax return

Remaining sessions in our multi-session course.

Unit 6- Pitch Competition & Last Day

We recommend that you attend all 6 seminars in the series to gain the most benefit. Those who attend at least 4 out of 6 seminars will receive
a Certificate of Completion and be eligible for a group business counseling in week 6, which will lead to opportunities for 1 on 1 counseling.

Register Today!

In Person: Turning Your Hobby Into a Business Series Unit 6- Pitch Competition & Last Day
2026-07-02 18:00 - 20:30 | LAEDA Training Center, 433 Market Street, Camden, NJ, 08102, United States
Session Six is the last session of LAEDA’s Turning Your Hobby into a Business, and the class where you get to showcase your talent! Applying everything learned
in the previous five sessions, each student gets the opportunity to pitch their business. The pitch is a “show and tell” way to both market your product or service
as well as sell to your fellow classmates! It is a culmination of the THB course. However, LAEDA also sees it as a beginning of the next phase of your
entrepreneurial journey which we look forward to accompanying you on through personalized counseling services and access to further training.

We recommend that you attend all 6 seminars in the series to gain the most benefit. Those who attend at least 4 out of 6 seminars will receive
a Certificate of Completion and be eligible for a group business counseling in week 6, which will lead to opportunities for 1 on 1 counseling.

Register Today!

In Person: Turning Your Hobby Into a Business Series Unit 7-Group Business Counseling
2026-07-09 18:00 - 20:30 | LAEDA Training Center, 433 Market Street, Camden, NJ, 08102, United States
The pathway from “creating for fun” to “creating for business” is anything but straightforward, but LAEDA is here to help you navigate the swerves and curves.
One part of the journey is transitioning from designing & creating for friends to producing for customers beyond your inner circle.

We recommend that you attend all 6 seminars in the series to gain the most benefit. Those who attend at least 4 out of 6 seminars will receive a Certificate of
Completion and be eligible for a group business counseling in week 6, which will lead to opportunities for 1 on 1 counseling.

The 7th unit is for those who have received a Certificate of Completion for Group Business Counseling.
