Entrepreneurs often have the mentality, "If you build it, they will come." And often they are disappointed. Just because you launch a company, you can't expect clients to be knocking down your door, begging to sign up for your service or buy your product. Building a company and generating revenue takes time.

Among the social networks, Facebook has done the most to court small businesses — and, it appears for good reason. A new study from G/O Digital, the digital marketing wing of Gannett, finds that consumers use Facebook for product research more than any other social media outlet.

Anyone who has started a business has his or her own rules and guidelines, so I thought I would add to the memo with my own. My "rules" below aren't just for those founding the companies, but for those who are considering going to work for them, as well.

A bad negotiation leads to these things automatically: anger, resentment, crying, slavery, and poverty. So it's very important to constantly study yourself, study the negotiations you've done, and try to improve so you don't experience the above, which can be easily avoided.

When you need to convey dense data or an important message, your best bet may be to create an easy-to-digest visual.

We preach the importance of knowing your social networks. Different sites have different audiences, favor different types of content and require different kinds of humor. But like a fashionista pairing spots with stripes, sometimes a little mixing and matching with your networks can give you an edge.

As a business owner, there are customer service skills that every employee in your company must master if they deal with clients, and you must lead the way in insuring that these skills are reinforced on a consistent basis. Here are some SPECIFIC skills that every employee should master to engage customers successfully on a daily basis…

Here are 4 great software programs that companies can use to effectively be able to find and respond to customer inquiries and comments in real-time!

Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to social-media marketing. Creating a detailed, goal-oriented social-media strategy is just as important as having a rock solid business plan.

This article highlights the 8 pricing strategies that are covered in “The Art of Pricing” by Rafi Mohammed.Each pricing strategy asks you to use psychology with your customers. Most of these strategies have stood the test of time — for a reason. They play to human behavior.