Empowering People
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How to Win Clients Your First Week in Business

Posted on 8/14/2014 by Ray Lamboy in Marketing Your Business

Entrepreneurs often have the mentality, "If you build it, they will come." And often they are disappointed. Just because you launch a company, you can't expect clients to be knocking down your door, begging to sign up for your service or buy your product. Building a company and generating revenue takes time.

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Study: Before people shop at a small business, they check Facebook

Posted on 8/13/2014 by Ray Lamboy in Marketing Your Business

Among the social networks, Facebook has done the most to court small businesses — and, it appears for good reason. A new study from G/O Digital, the digital marketing wing of Gannett, finds that consumers use Facebook for product research more than any other social media outlet.

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Mark Cuban's 12 Rules for Startups

Posted on 6/26/2014 by EDTP Coordinator in Managing Your Business Marketing Your Business

Anyone who has started a business has his or her own rules and guidelines, so I thought I would add to the memo with my own. My "rules" below aren't just for those founding the companies, but for those who are considering going to work for them, as well.

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The Ultimate Cheat Sheet To Becoming A Master Negotiator

Posted on 5/8/2014 by EDTP Coordinator in Marketing Your Business

A bad negotiation leads to these things automatically: anger, resentment, crying, slavery, and poverty. So it's very important to constantly study yourself, study the negotiations you've done, and try to improve so you don't experience the above, which can be easily avoided.

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How to Use Infographics to Communicate With Your Customers

Posted on 4/25/2014 by EDTP Coordinator in Marketing Your Business

When you need to convey dense data or an important message, your best bet may be to create an easy-to-digest visual.

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Social Media Mixology: Which Networks to Use Together

Posted on 2/6/2014 by EDTP Coordinator in Marketing Your Business

We preach the importance of knowing your social networks. Different sites have different audiences, favor different types of content and require different kinds of humor. But like a fashionista pairing spots with stripes, sometimes a little mixing and matching with your networks can give you an edge.

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Customer Service Skills That You Need to Develop in 2014

Posted on 1/23/2014 by EDTP Coordinator in Marketing Your Business Personal Development

As a business owner, there are customer service skills that every employee in your company must master if they deal with clients, and you must lead the way in insuring that these skills are reinforced on a consistent basis. Here are some SPECIFIC skills that every employee should master to engage customers successfully on a daily basis…

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4 Great Tools for Monitoring Social Analytics

Posted on 11/7/2013 by EDTP Coordinator in Marketing Your Business

Here are 4 great software programs that companies can use to effectively be able to find and respond to customer inquiries and comments in real-time!

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10 Questions to Ask When Creating a Social-Media Marketing Plan

Posted on 9/26/2013 by EDTP Coordinator in Marketing Your Business

Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to social-media marketing. Creating a detailed, goal-oriented social-media strategy is just as important as having a rock solid business plan.

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8 Pricing Strategies You Can Implement Right Now

Posted on 8/22/2013 by EDTP Coordinator in Marketing Your Business

This article highlights the 8 pricing strategies that are covered in “The Art of Pricing” by Rafi Mohammed.Each pricing strategy asks you to use psychology with your customers. Most of these strategies have stood the test of time — for a reason. They play to human behavior.

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