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LAEDA WBC Hosts- Google Analytics Workshop

Posted on 7/12/2017 by Ray Lamboy in LAEDA News
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Ambitious entrepreneurs and business owners assembled at LAEDA Headquarters to learn about Google Analytics.. Yessenia Garcia-Lebron of HOLA shared her expertise in how business owners can learn about customer demographics, where they originate, and if the website is helping or harming their goals.

Ambitious entrepreneurs and business owners assembled at LAEDA Headquarters to learn about Google Analytics. Yessenia Garcia-Lebron of HOLA shared her expertise in how business owners can learn about customer demographics, where they originate, and if the website is helping or harming their goals.

 

“Google Analytics is like a crystal ball because of what it tells you about your customer,” said Yessenia Garcia-Lebron. “It is a massive tool, it can be your best friend or worst neighbor depending on how you use it.” Google Analytics connects to your website through a tracking code.

 

Yessenia Garcia-Lebron went on to explain how entrepreneurs can check their web-tracking setup by signing in to their analytics account and then viewing their reports in real time to determine if goals are responding to their business.She mentioned some important elements to consider: length of time spent on site, number of pages/visit, and bounce rate. A bounce rate is when people come to a website, do nothing, and quickly leave. “If there is a high bounce rate what things can you do to change it?” asked one of the entrepreneurs in the room. “Look at patterns and test out changes. For instance, maybe an entrepreneur can make his or her site faster or less busy,” Garcia-Lebron responded.

Setting up filters is another important feature because it lets you evaluate your date more efficiently. You can your filter your own IP address and “bots” to get more accurate numbers about traffic.

 

During the seminar Garcia-Lebron provided entrepreneurs with a few valuable YouTube Videos: How to set up goals and filters. These can be found on the Google Analytics You Tube Channel. If you have further questions you can reach out to her via email: Yessenia@HOLALetsConnect.com and or call her at 856-449-4908. She also specializes in marketing strategy, email marketing, social media marketing, and bilingual communications.

 

LAEDA and LAEDA WBC host numerous seminars on a wide range of business topics. Seminars coming up include: Quick Start Series En Español - Correr la voz -Mercadeo para su negocio on July 18, 2017 at 6:00 PM and ABC’s of Starting a Small Business on July 20, 2017 at 6:00 PM. For details visit our calendar of events.

 

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