Empowering People
& Revitalizing the Community

Content Marketing- The Concept of This Is Us

Posted on 9/28/2021 by EDTP Coordinator in LAEDA News

On July 15, 2021 SCORE Mentor Jasmine Powers offered a valuable and resourceful webinar on how to Attract Clients and Position Your Brand with Content Marketing. In this webinar, Jasmine Powers shows us five key ways to get control of your content marketing for attracting clients and positioning your brand.

Ms. Powers begins the webinar with a telling a story about one of her facorite movies. “During the pandemic, I got a chance to watch of one of my favorites, called The Pursuit of Happyness… That movie has a little key that will help us with content marketing today. Will Smith is detailing the life of Chris Gardner and his experience with hardships ,” Jasmine Powers explains, “Will Smith is journaling the character's story by telling us, the viewers, what is happening play by play while keeping us captivating throughout the entire story, ” Powers continues.

Jasmine Powers explains that this part of the movie stood out to her since it is vital to content marketing. When we think about content marketing in the most basic term, its us capturing things that we are doing, documenting those things, publishing those things, and then amplifying those things. Cartoons and movies often teach us valuable life and relationship lessons that we may often miss, especially when we are younger, but when we get a little older and really pay attention, we can learn a lot of valuable lessons.

So what is it that we need to do first to get our content marketing up and running toward success and drawers our viewers eyes to us? Well Jasmine Powers illustrates it really well for us. So first we just need to be this is us running, this is thus traveling, this is us helping a client, this is us painting a wall if we are a painter so we first need to be doing and this is going to be us sharing our content of during amazing things out in the world.

Since entrepreneurs and even people who might not run their own business lead busy and eventful lives, it is important for them to learn the art of balancing and prioritizing. As far as in the life of an entrepreneur, they need to make sure that their markets, customers, and potential customers know what their business is since word of mouth is natural and goes a long way... After all, the business is what people define it to be or what they say about it. We understand that entrepreneurs wear many hats throughout their day so they must generate a relationship with their clients while keeping informed about how clients are coming to them (i.e. industry trends, innovation, website, social media and etc.).

So like Jamine Powers discloses, “Entrepreneurs may be busy and don’t have a lot of time for marketing or overthinking about the content they are going to post, but there are tools and strategies to help them accomplish  content marketing to attract clients and help position their brand.” The first step is to focus on content that is best for their communication styles. For example, some people like pictures and imagines, where others might like to just read the text, some people are researchers and some people might like to write where others might make videos. Next, they can create blogs in order to write ideas and share with the world what they want the world to see and hear by using project management tools that are often a click away or on the web and, with the right research, can be found.

Jasmine Powers lists the steps and breaks down each of those steps into categories and even smaller steps so that way entrepreneurs can achieve the goals that they need to or are aiming for.

First Steps…
(1) Reduce overwhelm
(2) Reduce barrier to entry to start creating content
(3) Do what makes you comfortable, including having someone else record you being and doing
(4) Determine what’s comfortable
(5) Choose frequency
(6) Produce and publish content

Second Steps…
(1) Choose tools to schedule and automate publishing
(2) What content platforms are best for your business and schedule
(3) Use native planning and scheduling features
(4) Choose other tools for content planning and scheduling
(5) Determine your content channels
(6) Use Wordpress or Facebook’s internal tools for scheduling and posting content
(7) Use Canva, Buffer, or Sprout Social for content publishing

“Are you posting on all of your social media? Well then consider expediting it with social media planning tools like SocialBee, Hootsuite, Buffer, Sprout Social, Meet Edgar, and Canva and much more, “ Jasmine Powers shares.

SocialBee→ SocialBee offers Social Media Management Tools, Training, and Teams to help you get More Leads with Less Effort.

Hootsuite→ The leading social media dashboard. Manage multiple networks and profiles.

Buffer→ Is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community.

Sprout Social→ Is a social media management and optimization platform for brands and agencies of all sizes.

Meet Edgar→ Is the premier social media management tool for small businesses and entrepreneurs. MeetEdgar provides an effective way of scheduling and organizing content to automate publishing.

Canva→ Is a graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content.

Third Steps…
(1) Prepare a manageable content calendar
(2) Create loose promotional plan for the year
(3) Collect customer insights to understand needs and FAQs
(4) Have conversations, Facebook groups, blogs, and surveys)
(5) Use a spreadsheet and Asana with your calendar to list and assign content for creation

Before we move on to the fourth steps, Jasmine Powers teaches that entrepreneurs want things to be manageable and sustainable and the key to unlocking that and  creating success is consistency. So for example, if you post on Facebook, or any social media platform make a schedule...  Don’t post once and not come back to it for many days or weeks. Sporadic posting might cause entrepreneurs to lose not only viewers but also business.

“Google is question based..answer that question it is good for your content marketing, driving traffic back to your website this is a power of writing and asking questions and this will lead to you constantly serving your customers needs,” Jasmine Powers emphasis, “You should focus on who your exact customer is and it cannot be everybody.”

Fourth steps…
(1) Produce content for different audiences and purposes
(2) Establish the kinds of content you need to create
(3) Determine format and location
(4) Determine delivery and distribution
(5) Produce content for a customer, the media, and for a sales team member
(6) Choose from the following: page, download, email, social, press release, and advertisement
(7) Publish the content and share

Fifth steps…
(1) Repurpose content to keep from reinventing the wheel
(2) Audit what you’ve done before
(3) Reformat or update the content
(4) Interview about the same topics on other platforms and share
(5) Use tools to repost content at different times

Some final words that Jasmine Powers leaves participants off with are, “Use your tools to really help power the work that you are doing and make sure you are constantly attracting clients, constantly positioning your brand and constantly letting people know that you are doing amazing work and why they should work with you. “

I am going to conclude this article with my valuable thoughts and words…the minute we stop learning or examining our world and the world around us, we are setting our time up for missed opportunities. In this moment, it is essential to grab onto the "Why" of what you do in order to stay motivated and in touch with the people around us.  We must make sure make sure to use those valuable resources and tools in your entrepreneurial journeys.

If your question was not answered, SCORE has options to assist you! LIVE Chat with a SCORE Mentor at www.score.org. Work with a SCORE Certified Mentor at https://www.score.org/find-mentor

Jasmine Powers is a digital marketing consultant at Jasmine Powers Multimedia where she supports nonprofits and ecommerce businesses with communications, web design and brand strategy. She also is a mentor with SCORE New Orleans Regional Chapter.

For questions use ama.jointhecitizens.com to ask more questions and get resources send to you and schedule a follow up session with Jasmine Powers to answer your questions.